The Role of Content Marketing in SEO
Content has always been the center of any advertising effort, but today the buzzword “content marketing ” is used along with SEO (search engine optimisation ). Google has already accelerated its efforts to offer better search results by continually enhancing its algorithms. The wave of changes have sent the SEO community scrambling to make the needed adjustments to maintain their rankings and some are still trying to figure out exactly what Google needs.
The Game is Different Now.
During its infancy period, online marketing meant creating a website, making a few pages of content, as well as selling something. Using connect farms and spun articles was sufficient to get you at the top of search engine rankings. SEO specialists were able to game the system by utilizing easy linking approaches and keyword stuffing; those strategies worked for some time, but the game is different now.
What does Content Marketing Entail? .
Content comes in form of a text, video and audio. Content and search engine optimization use text as the main element. Search engines are unable to interpret audio or video output, leaving text as the material of choice. With this new age of search, Google still ranks sites based on backlinks, although there are several other metrics that should be considered.
Social Metrics: Although the algorithm application is extremely secretive, it is widely understood that social networking plays a very important function in the rank system. The most popular social media platforms are Twitter and Facebook. Most sites now have icons where a visitor could subscribe to a twitter feed, or like a page on Facebook.
Bounce Rate: Content plays a crucial role in regards to bounce rates. A bounce rate is a measure of how long a visitor stays on a website. The longer a visitor stays on a website, the lower the bounce rate. Google interprets it this way: the greater the content, the more the reader stays and that raises the worth of the site.
Using only these two metrics, it’s simple to learn how content marketing is growing increasingly significant for SEO. The potential customers, visitors and existing customers demand more precious content, which is exactly what content marketing is about. The days of crappy content is now behind us. The attention of SEO specialists is on creating top quality content for the clients as well as for marketing purposes.
Great content brings more attention, it keeps people engaged and it could also get those enviable backlinks for rankings. And as much as backlinks, chances are that quality content will yield backlinks from quality websites, and this is another advantage of content marketing.
Every new idea, invention, or technology undergoes this development of manipulation, and online marketing is not any different. Content marketing has taken on a new meaning since people demand it, and so does Google. Some people will still attempt to play the system using old methods, but for all those people who wish to get ahead of the SEO game – they need to use content marketing.